# ZCLAW Pipeline - 竞品分析推荐
# 输入竞品信息和产品类别，自动进行竞品分析并给出差异化建议

apiVersion: zclaw/v1
kind: Pipeline
metadata:
  name: competitor-analysis-design
  displayName: 竞品→分析→推荐
  category: design
  industry: design-shantou
  description: 输入竞品品牌/产品信息，自动进行功能、定价、设计风格对比分析，给出差异化产品建议
  tags:
    - 汕头
    - 竞品分析
    - 产品定位
    - 玩具
    - 服装
  icon: 🔍
  author: ZCLAW
  version: 1.0.0

spec:
  inputs:
    - name: competitors
      type: text
      required: true
      label: 竞品信息
      placeholder: |
        列出竞品品牌/产品，例如：
        1. 奥迪双钻 - 遥控车系列
        2. 星辉 - 遥控车系列
        3. ...

    - name: our_product
      type: string
      required: false
      label: 我方产品
      placeholder: 简述我方产品的定位和特点

    - name: product_category
      type: select
      required: false
      label: 产品类别
      default: 玩具
      options:
        - 益智玩具
        - 遥控玩具
        - 毛绒玩具
        - 童装
        - 内衣
        - 工艺品

    - name: analysis_depth
      type: select
      required: false
      label: 分析深度
      default: 标准
      options:
        - 快速概览
        - 标准
        - 深度分析

  steps:
    # Step 1: 竞品信息整理
    - id: organize_competitors
      description: 整理竞品基本信息
      action:
        type: llm_generate
        template: |
          整理以下竞品信息：

          产品类别: {{product_category}}
          竞品信息:
          ```
          {{competitors}}
          ```

          请生成 JSON 格式：
          {
            "competitors": [
              {
                "name": "品牌/产品名",
                "origin": "产地",
                "product_line": "产品线",
                "price_range": "价格区间",
                "target_market": "目标市场",
                "distribution": "渠道"
              }
            ],
            "market_landscape": "市场竞争格局概述"
          }
        input:
          competitors: ${inputs.competitors}
          product_category: ${inputs.product_category}
        json_mode: true
        temperature: 0.4
        max_tokens: 2000

    # Step 2: 多维度对比
    - id: compare_dimensions
      description: 多维度竞品对比分析
      action:
        type: llm_generate
        template: |
          对以下竞品进行多维度对比分析：

          竞品信息: ${steps.organize_competitors.output}
          我方产品: {{our_product}}
          产品类别: ${inputs.product_category}

          请生成 JSON 格式：
          {
            "comparison_matrix": [
              {
                "dimension": "设计风格",
                "our": "我方评价",
                "competitors": {"竞品A": "评价", "竞品B": "评价"}
              },
              {
                "dimension": "产品功能",
                "our": "",
                "competitors": {}
              },
              {
                "dimension": "价格定位",
                "our": "",
                "competitors": {}
              },
              {
                "dimension": "渠道覆盖",
                "our": "",
                "competitors": {}
              },
              {
                "dimension": "品牌认知",
                "our": "",
                "competitors": {}
              }
            ],
            "our_position": "我方市场定位评估",
            "gaps": ["我方不足1", "我方不足2"],
            "advantages": ["我方优势1", "我方优势2"]
          }
        input:
          competitors_info: ${steps.organize_competitors.output}
          our_product: ${inputs.our_product}
          product_category: ${inputs.product_category}
        json_mode: true
        temperature: 0.5
        max_tokens: 3000

    # Step 3: 差异化建议
    - id: differentiation_advice
      description: 生成差异化产品建议
      action:
        type: llm_generate
        template: |
          基于竞品对比，生成差异化产品建议：

          对比分析: ${steps.compare_dimensions.output}
          我方优势: ${steps.compare_dimensions.output.advantages}
          我方不足: ${steps.compare_dimensions.output.gaps}

          请生成 JSON 格式：
          {
            "differentiation_strategies": [
              {
                "strategy": "差异化策略",
                "description": "策略描述",
                "implementation": "实施路径",
                "investment": "投入评估(低/中/高)",
                "time_to_market": "上市周期",
                "expected_impact": "预期影响"
              }
            ],
            "product_suggestions": [
              {
                "suggestion": "产品建议",
                "differentiator": "差异化点",
                "target_segment": "目标客群",
                "price_strategy": "定价策略"
              }
            ],
            "quick_wins": ["快速见效1", "快速见效2"],
            "long_term_bets": ["长期布局1", "长期布局2"]
          }
        input:
          comparison: ${steps.compare_dimensions.output}
        json_mode: true
        temperature: 0.7
        max_tokens: 3000

    # Step 4: 综合报告
    - id: generate_report
      description: 生成综合竞品分析报告
      action:
        type: llm_generate
        template: |
          生成综合竞品分析报告摘要：

          请生成 JSON 格式报告：
          {
            "title": "竞品分析报告标题",
            "executive_summary": "200字摘要",
            "key_insights": ["核心洞察1", "核心洞察2", "核心洞察3"],
            "top_recommendations": ["首要建议1", "首要建议2"],
            "preview_text": "300字报告预览"
          }
        input:
          competitors: ${steps.organize_competitors.output}
          comparison: ${steps.compare_dimensions.output}
          advice: ${steps.differentiation_advice.output}
        json_mode: true
        temperature: 0.5
        max_tokens: 1500

  outputs:
    competitors: ${steps.organize_competitors.output}
    comparison: ${steps.compare_dimensions.output}
    advice: ${steps.differentiation_advice.output}
    report: ${steps.generate_report.output}

  on_error: stop
  timeout_secs: 300