# ZCLAW Pipeline - Marketing Campaign Generator # 营销方案生成器：输入产品信息，自动生成完整营销策略 apiVersion: zclaw/v1 kind: Pipeline metadata: name: marketing-campaign displayName: 营销方案生成器 category: marketing description: 输入产品/服务信息，自动生成目标受众分析、渠道策略、内容计划和执行时间表 tags: - 营销 - 推广 - 策略 - 内容 icon: 📢 author: ZCLAW version: 1.0.0 spec: # 输入参数定义 inputs: - name: product_name type: string required: true label: 产品/服务名称 placeholder: 例如：智能健康手环 validation: min_length: 2 max_length: 100 - name: product_description type: text required: true label: 产品描述 placeholder: 请简要描述您的产品/服务特点、核心价值和竞争优势 - name: target_market type: string required: false label: 目标市场 placeholder: 例如：一二线城市年轻白领 - name: budget_level type: select required: false label: 预算级别 default: 中等 options: - 低预算 - 中等 - 高预算 - name: campaign_goals type: multi-select required: false label: 营销目标 default: [品牌曝光, 用户增长] options: - 品牌曝光 - 用户增长 - 销售转化 - 用户留存 - 口碑传播 - name: export_formats type: multi-select required: false label: 导出格式 default: [html, markdown] options: - html - markdown - json # 执行步骤 steps: # Step 1: 分析产品和目标受众 - id: analyze_product description: 分析产品特点和目标受众 action: type: llm_generate template: | 你是一位资深的营销策略专家。请分析以下产品/服务，并生成目标受众画像。 产品/服务: {{product_name}} 产品描述: {{product_description}} 目标市场: {{target_market}} 营销目标: {{campaign_goals}} 请生成 JSON 格式的分析结果： { "product_analysis": { "core_value": "核心价值主张", "unique_selling_points": ["卖点1", "卖点2", "卖点3"], "competitive_advantages": ["优势1", "优势2"] }, "target_audience": { "primary": { "demographics": "人口统计特征", "psychographics": "心理特征", "pain_points": ["痛点1", "痛点2"], "desires": ["需求1", "需求2"] }, "secondary": { "demographics": "人口统计特征", "psychographics": "心理特征" } }, "market_positioning": "市场定位建议" } input: product_name: ${inputs.product_name} product_description: ${inputs.product_description} target_market: ${inputs.target_market} campaign_goals: ${inputs.campaign_goals} json_mode: true temperature: 0.7 max_tokens: 2500 # Step 2: 生成渠道策略 - id: generate_channel_strategy description: 根据预算和目标生成渠道策略 action: type: llm_generate template: | 基于以下信息，制定营销渠道策略： 产品分析: ${steps.analyze_product.output.product_analysis} 目标受众: ${steps.analyze_product.output.target_audience} 预算级别: {{budget_level}} 营销目标: {{campaign_goals}} 请生成 JSON 格式的渠道策略： { "recommended_channels": [ { "name": "渠道名称", "priority": "high|medium|low", "budget_allocation": "预算占比%", "rationale": "选择理由", "tactics": ["具体策略1", "具体策略2"] } ], "channel_mix_strategy": "渠道组合策略说明", "measurement_metrics": ["指标1", "指标2", "指标3"] } input: product_analysis: ${steps.analyze_product.output.product_analysis} target_audience: ${steps.analyze_product.output.target_audience} budget_level: ${inputs.budget_level} campaign_goals: ${inputs.campaign_goals} json_mode: true temperature: 0.8 max_tokens: 2000 # Step 3: 生成内容计划 - id: generate_content_plan description: 生成内容营销计划 action: type: llm_generate template: | 为以下营销活动制定内容计划： 产品: ${inputs.product_name} 目标受众: ${steps.analyze_product.output.target_audience.primary} 渠道策略: ${steps.generate_channel_strategy.output.recommended_channels} 营销目标: {{campaign_goals}} 请生成 JSON 格式的内容计划： { "content_pillars": [ { "theme": "内容主题", "description": "主题描述", "content_types": ["内容类型1", "内容类型2"] } ], "content_calendar": [ { "week": 1, "content_pieces": [ { "type": "内容类型", "channel": "发布渠道", "topic": "内容主题", "call_to_action": "行动号召" } ] } ], "key_messages": ["核心信息1", "核心信息2", "核心信息3"], "hashtag_strategy": ["话题标签1", "话题标签2"] } input: product_name: ${inputs.product_name} target_audience: ${steps.analyze_product.output.target_audience} channel_strategy: ${steps.generate_channel_strategy.output} campaign_goals: ${inputs.campaign_goals} json_mode: true temperature: 0.75 max_tokens: 2500 # Step 4: 生成执行时间表 - id: generate_timeline description: 生成营销活动执行时间表 action: type: llm_generate template: | 为以下营销活动制定4周执行时间表： 产品: ${inputs.product_name} 渠道策略: ${steps.generate_channel_strategy.output} 内容计划: ${steps.generate_content_plan.output} 请生成 JSON 格式的执行时间表： { "phases": [ { "name": "阶段名称", "duration": "持续时间", "objectives": ["目标1", "目标2"], "key_activities": ["活动1", "活动2"], "milestones": ["里程碑1", "里程碑2"] } ], "weekly_schedule": [ { "week": 1, "focus": "本周重点", "tasks": ["任务1", "任务2", "任务3"], "deliverables": ["产出物1", "产出物2"] } ], "kpis": { "awareness": ["KPI1", "KPI2"], "engagement": ["KPI1", "KPI2"], "conversion": ["KPI1", "KPI2"] } } input: product_name: ${inputs.product_name} channel_strategy: ${steps.generate_channel_strategy.output} content_plan: ${steps.generate_content_plan.output} json_mode: true temperature: 0.7 max_tokens: 2000 # Step 5: 组装营销方案 - id: assemble_campaign description: 组装完整营销方案 action: type: set_var name: campaign_data value: | { "title": "${inputs.product_name} 营销方案", "product_name": "${inputs.product_name}", "product_analysis": ${steps.analyze_product.output.product_analysis}, "target_audience": ${steps.analyze_product.output.target_audience}, "channel_strategy": ${steps.generate_channel_strategy.output}, "content_plan": ${steps.generate_content_plan.output}, "timeline": ${steps.generate_timeline.output}, "created_at": "${chrono::Utc::now().to_rfc3339()}" } # Step 6: 导出文件 - id: export_files description: 导出营销方案文件 action: type: file_export formats: ${inputs.export_formats} input: ${vars.campaign_data} # 输出映射 outputs: campaign_title: ${vars.campaign_data.title} product_analysis: ${vars.campaign_data.product_analysis} target_audience: ${vars.campaign_data.target_audience} channel_strategy: ${vars.campaign_data.channel_strategy} content_plan: ${vars.campaign_data.content_plan} timeline: ${vars.campaign_data.timeline} export_files: ${steps.export_files.output} # 错误处理 on_error: stop # 超时设置 timeout_secs: 300 # 并行工作线程上限 max_workers: 4