c6bd4aea27
Education (3): research-to-quiz, student-analysis, lesson-plan Healthcare (3): policy-compliance, meeting-minutes, data-report Design Shantou (4): trend-to-design, competitor-research, client-communication, supply-chain-collect
225 lines
6.4 KiB
YAML
225 lines
6.4 KiB
YAML
# ZCLAW Pipeline - 竞品分析推荐
|
|
# 输入竞品信息和产品类别，自动进行竞品分析并给出差异化建议
|
|
|
|
apiVersion: zclaw/v1
|
|
kind: Pipeline
|
|
metadata:
|
|
name: competitor-analysis-design
|
|
displayName: 竞品→分析→推荐
|
|
category: design
|
|
industry: design-shantou
|
|
description: 输入竞品品牌/产品信息，自动进行功能、定价、设计风格对比分析，给出差异化产品建议
|
|
tags:
|
|
- 汕头
|
|
- 竞品分析
|
|
- 产品定位
|
|
- 玩具
|
|
- 服装
|
|
icon: 🔍
|
|
author: ZCLAW
|
|
version: 1.0.0
|
|
|
|
spec:
|
|
inputs:
|
|
- name: competitors
|
|
type: text
|
|
required: true
|
|
label: 竞品信息
|
|
placeholder: |
|
|
列出竞品品牌/产品，例如：
|
|
1. 奥迪双钻 - 遥控车系列
|
|
2. 星辉 - 遥控车系列
|
|
3. ...
|
|
|
|
- name: our_product
|
|
type: string
|
|
required: false
|
|
label: 我方产品
|
|
placeholder: 简述我方产品的定位和特点
|
|
|
|
- name: product_category
|
|
type: select
|
|
required: false
|
|
label: 产品类别
|
|
default: 玩具
|
|
options:
|
|
- 益智玩具
|
|
- 遥控玩具
|
|
- 毛绒玩具
|
|
- 童装
|
|
- 内衣
|
|
- 工艺品
|
|
|
|
- name: analysis_depth
|
|
type: select
|
|
required: false
|
|
label: 分析深度
|
|
default: 标准
|
|
options:
|
|
- 快速概览
|
|
- 标准
|
|
- 深度分析
|
|
|
|
steps:
|
|
# Step 1: 竞品信息整理
|
|
- id: organize_competitors
|
|
description: 整理竞品基本信息
|
|
action:
|
|
type: llm_generate
|
|
template: |
|
|
整理以下竞品信息：
|
|
|
|
产品类别: {{product_category}}
|
|
竞品信息:
|
|
```
|
|
{{competitors}}
|
|
```
|
|
|
|
请生成 JSON 格式：
|
|
{
|
|
"competitors": [
|
|
{
|
|
"name": "品牌/产品名",
|
|
"origin": "产地",
|
|
"product_line": "产品线",
|
|
"price_range": "价格区间",
|
|
"target_market": "目标市场",
|
|
"distribution": "渠道"
|
|
}
|
|
],
|
|
"market_landscape": "市场竞争格局概述"
|
|
}
|
|
input:
|
|
competitors: ${inputs.competitors}
|
|
product_category: ${inputs.product_category}
|
|
json_mode: true
|
|
temperature: 0.4
|
|
max_tokens: 2000
|
|
|
|
# Step 2: 多维度对比
|
|
- id: compare_dimensions
|
|
description: 多维度竞品对比分析
|
|
action:
|
|
type: llm_generate
|
|
template: |
|
|
对以下竞品进行多维度对比分析：
|
|
|
|
竞品信息: ${steps.organize_competitors.output}
|
|
我方产品: {{our_product}}
|
|
产品类别: ${inputs.product_category}
|
|
|
|
请生成 JSON 格式：
|
|
{
|
|
"comparison_matrix": [
|
|
{
|
|
"dimension": "设计风格",
|
|
"our": "我方评价",
|
|
"competitors": {"竞品A": "评价", "竞品B": "评价"}
|
|
},
|
|
{
|
|
"dimension": "产品功能",
|
|
"our": "",
|
|
"competitors": {}
|
|
},
|
|
{
|
|
"dimension": "价格定位",
|
|
"our": "",
|
|
"competitors": {}
|
|
},
|
|
{
|
|
"dimension": "渠道覆盖",
|
|
"our": "",
|
|
"competitors": {}
|
|
},
|
|
{
|
|
"dimension": "品牌认知",
|
|
"our": "",
|
|
"competitors": {}
|
|
}
|
|
],
|
|
"our_position": "我方市场定位评估",
|
|
"gaps": ["我方不足1", "我方不足2"],
|
|
"advantages": ["我方优势1", "我方优势2"]
|
|
}
|
|
input:
|
|
competitors_info: ${steps.organize_competitors.output}
|
|
our_product: ${inputs.our_product}
|
|
product_category: ${inputs.product_category}
|
|
json_mode: true
|
|
temperature: 0.5
|
|
max_tokens: 3000
|
|
|
|
# Step 3: 差异化建议
|
|
- id: differentiation_advice
|
|
description: 生成差异化产品建议
|
|
action:
|
|
type: llm_generate
|
|
template: |
|
|
基于竞品对比，生成差异化产品建议：
|
|
|
|
对比分析: ${steps.compare_dimensions.output}
|
|
我方优势: ${steps.compare_dimensions.output.advantages}
|
|
我方不足: ${steps.compare_dimensions.output.gaps}
|
|
|
|
请生成 JSON 格式：
|
|
{
|
|
"differentiation_strategies": [
|
|
{
|
|
"strategy": "差异化策略",
|
|
"description": "策略描述",
|
|
"implementation": "实施路径",
|
|
"investment": "投入评估(低/中/高)",
|
|
"time_to_market": "上市周期",
|
|
"expected_impact": "预期影响"
|
|
}
|
|
],
|
|
"product_suggestions": [
|
|
{
|
|
"suggestion": "产品建议",
|
|
"differentiator": "差异化点",
|
|
"target_segment": "目标客群",
|
|
"price_strategy": "定价策略"
|
|
}
|
|
],
|
|
"quick_wins": ["快速见效1", "快速见效2"],
|
|
"long_term_bets": ["长期布局1", "长期布局2"]
|
|
}
|
|
input:
|
|
comparison: ${steps.compare_dimensions.output}
|
|
json_mode: true
|
|
temperature: 0.7
|
|
max_tokens: 3000
|
|
|
|
# Step 4: 综合报告
|
|
- id: generate_report
|
|
description: 生成综合竞品分析报告
|
|
action:
|
|
type: llm_generate
|
|
template: |
|
|
生成综合竞品分析报告摘要：
|
|
|
|
请生成 JSON 格式报告：
|
|
{
|
|
"title": "竞品分析报告标题",
|
|
"executive_summary": "200字摘要",
|
|
"key_insights": ["核心洞察1", "核心洞察2", "核心洞察3"],
|
|
"top_recommendations": ["首要建议1", "首要建议2"],
|
|
"preview_text": "300字报告预览"
|
|
}
|
|
input:
|
|
competitors: ${steps.organize_competitors.output}
|
|
comparison: ${steps.compare_dimensions.output}
|
|
advice: ${steps.differentiation_advice.output}
|
|
json_mode: true
|
|
temperature: 0.5
|
|
max_tokens: 1500
|
|
|
|
outputs:
|
|
competitors: ${steps.organize_competitors.output}
|
|
comparison: ${steps.compare_dimensions.output}
|
|
advice: ${steps.differentiation_advice.output}
|
|
report: ${steps.generate_report.output}
|
|
|
|
on_error: stop
|
|
timeout_secs: 300
|