zclaw_openfang/pipelines/marketing/campaign.yaml

# ZCLAW Pipeline - Marketing Campaign Generator
# 营销方案生成器：输入产品信息，自动生成完整营销策略

apiVersion: zclaw/v1
kind: Pipeline
metadata:
  name: marketing-campaign
  displayName: 营销方案生成器
  category: marketing
  description: 输入产品/服务信息，自动生成目标受众分析、渠道策略、内容计划和执行时间表
  tags:
    - 营销
    - 推广
    - 策略
    - 内容
  icon: 📢
  author: ZCLAW
  version: 1.0.0

spec:
  # 输入参数定义
  inputs:
    - name: product_name
      type: string
      required: true
      label: 产品/服务名称
      placeholder: 例如：智能健康手环
      validation:
        min_length: 2
        max_length: 100

    - name: product_description
      type: text
      required: true
      label: 产品描述
      placeholder: 请简要描述您的产品/服务特点、核心价值和竞争优势

    - name: target_market
      type: string
      required: false
      label: 目标市场
      placeholder: 例如：一二线城市年轻白领

    - name: budget_level
      type: select
      required: false
      label: 预算级别
      default: 中等
      options:
        - 低预算
        - 中等
        - 高预算

    - name: campaign_goals
      type: multi-select
      required: false
      label: 营销目标
      default: [品牌曝光, 用户增长]
      options:
        - 品牌曝光
        - 用户增长
        - 销售转化
        - 用户留存
        - 口碑传播

    - name: export_formats
      type: multi-select
      required: false
      label: 导出格式
      default: [html, markdown]
      options:
        - html
        - markdown
        - json

  # 执行步骤
  steps:
    # Step 1: 分析产品和目标受众
    - id: analyze_product
      description: 分析产品特点和目标受众
      action:
        type: llm_generate
        template: |
          你是一位资深的营销策略专家。请分析以下产品/服务，并生成目标受众画像。

          产品/服务: {{product_name}}
          产品描述: {{product_description}}
          目标市场: {{target_market}}
          营销目标: {{campaign_goals}}

          请生成 JSON 格式的分析结果：
          {
            "product_analysis": {
              "core_value": "核心价值主张",
              "unique_selling_points": ["卖点1", "卖点2", "卖点3"],
              "competitive_advantages": ["优势1", "优势2"]
            },
            "target_audience": {
              "primary": {
                "demographics": "人口统计特征",
                "psychographics": "心理特征",
                "pain_points": ["痛点1", "痛点2"],
                "desires": ["需求1", "需求2"]
              },
              "secondary": {
                "demographics": "人口统计特征",
                "psychographics": "心理特征"
              }
            },
            "market_positioning": "市场定位建议"
          }
        input:
          product_name: ${inputs.product_name}
          product_description: ${inputs.product_description}
          target_market: ${inputs.target_market}
          campaign_goals: ${inputs.campaign_goals}
        json_mode: true
        temperature: 0.7
        max_tokens: 2500

    # Step 2: 生成渠道策略
    - id: generate_channel_strategy
      description: 根据预算和目标生成渠道策略
      action:
        type: llm_generate
        template: |
          基于以下信息，制定营销渠道策略：

          产品分析: ${steps.analyze_product.output.product_analysis}
          目标受众: ${steps.analyze_product.output.target_audience}
          预算级别: {{budget_level}}
          营销目标: {{campaign_goals}}

          请生成 JSON 格式的渠道策略：
          {
            "recommended_channels": [
              {
                "name": "渠道名称",
                "priority": "high|medium|low",
                "budget_allocation": "预算占比%",
                "rationale": "选择理由",
                "tactics": ["具体策略1", "具体策略2"]
              }
            ],
            "channel_mix_strategy": "渠道组合策略说明",
            "measurement_metrics": ["指标1", "指标2", "指标3"]
          }
        input:
          product_analysis: ${steps.analyze_product.output.product_analysis}
          target_audience: ${steps.analyze_product.output.target_audience}
          budget_level: ${inputs.budget_level}
          campaign_goals: ${inputs.campaign_goals}
        json_mode: true
        temperature: 0.8
        max_tokens: 2000

    # Step 3: 生成内容计划
    - id: generate_content_plan
      description: 生成内容营销计划
      action:
        type: llm_generate
        template: |
          为以下营销活动制定内容计划：

          产品: ${inputs.product_name}
          目标受众: ${steps.analyze_product.output.target_audience.primary}
          渠道策略: ${steps.generate_channel_strategy.output.recommended_channels}
          营销目标: {{campaign_goals}}

          请生成 JSON 格式的内容计划：
          {
            "content_pillars": [
              {
                "theme": "内容主题",
                "description": "主题描述",
                "content_types": ["内容类型1", "内容类型2"]
              }
            ],
            "content_calendar": [
              {
                "week": 1,
                "content_pieces": [
                  {
                    "type": "内容类型",
                    "channel": "发布渠道",
                    "topic": "内容主题",
                    "call_to_action": "行动号召"
                  }
                ]
              }
            ],
            "key_messages": ["核心信息1", "核心信息2", "核心信息3"],
            "hashtag_strategy": ["话题标签1", "话题标签2"]
          }
        input:
          product_name: ${inputs.product_name}
          target_audience: ${steps.analyze_product.output.target_audience}
          channel_strategy: ${steps.generate_channel_strategy.output}
          campaign_goals: ${inputs.campaign_goals}
        json_mode: true
        temperature: 0.75
        max_tokens: 2500

    # Step 4: 生成执行时间表
    - id: generate_timeline
      description: 生成营销活动执行时间表
      action:
        type: llm_generate
        template: |
          为以下营销活动制定4周执行时间表：

          产品: ${inputs.product_name}
          渠道策略: ${steps.generate_channel_strategy.output}
          内容计划: ${steps.generate_content_plan.output}

          请生成 JSON 格式的执行时间表：
          {
            "phases": [
              {
                "name": "阶段名称",
                "duration": "持续时间",
                "objectives": ["目标1", "目标2"],
                "key_activities": ["活动1", "活动2"],
                "milestones": ["里程碑1", "里程碑2"]
              }
            ],
            "weekly_schedule": [
              {
                "week": 1,
                "focus": "本周重点",
                "tasks": ["任务1", "任务2", "任务3"],
                "deliverables": ["产出物1", "产出物2"]
              }
            ],
            "kpis": {
              "awareness": ["KPI1", "KPI2"],
              "engagement": ["KPI1", "KPI2"],
              "conversion": ["KPI1", "KPI2"]
            }
          }
        input:
          product_name: ${inputs.product_name}
          channel_strategy: ${steps.generate_channel_strategy.output}
          content_plan: ${steps.generate_content_plan.output}
        json_mode: true
        temperature: 0.7
        max_tokens: 2000

    # Step 5: 组装营销方案
    - id: assemble_campaign
      description: 组装完整营销方案
      action:
        type: set_var
        name: campaign_data
        value: |
          {
            "title": "${inputs.product_name} 营销方案",
            "product_name": "${inputs.product_name}",
            "product_analysis": ${steps.analyze_product.output.product_analysis},
            "target_audience": ${steps.analyze_product.output.target_audience},
            "channel_strategy": ${steps.generate_channel_strategy.output},
            "content_plan": ${steps.generate_content_plan.output},
            "timeline": ${steps.generate_timeline.output},
            "created_at": "${chrono::Utc::now().to_rfc3339()}"
          }

    # Step 6: 导出文件
    - id: export_files
      description: 导出营销方案文件
      action:
        type: file_export
        formats: ${inputs.export_formats}
        input: ${vars.campaign_data}

  # 输出映射
  outputs:
    campaign_title: ${vars.campaign_data.title}
    product_analysis: ${vars.campaign_data.product_analysis}
    target_audience: ${vars.campaign_data.target_audience}
    channel_strategy: ${vars.campaign_data.channel_strategy}
    content_plan: ${vars.campaign_data.content_plan}
    timeline: ${vars.campaign_data.timeline}
    export_files: ${steps.export_files.output}

  # 错误处理
  on_error: stop

  # 超时设置
  timeout_secs: 300

  # 并行工作线程上限
  max_workers: 4