feat(pipelines): add 10 industry-specific pipeline templates
Education (3): research-to-quiz, student-analysis, lesson-plan Healthcare (3): policy-compliance, meeting-minutes, data-report Design Shantou (4): trend-to-design, competitor-research, client-communication, supply-chain-collect
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pipelines/design-shantou/competitor-research.yaml
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pipelines/design-shantou/competitor-research.yaml
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# ZCLAW Pipeline - 竞品分析推荐
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# 输入竞品信息和产品类别，自动进行竞品分析并给出差异化建议
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apiVersion: zclaw/v1
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kind: Pipeline
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metadata:
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name: competitor-analysis-design
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displayName: 竞品→分析→推荐
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category: design
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industry: design-shantou
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description: 输入竞品品牌/产品信息，自动进行功能、定价、设计风格对比分析，给出差异化产品建议
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tags:
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- 汕头
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- 竞品分析
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- 产品定位
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- 玩具
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- 服装
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icon: 🔍
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author: ZCLAW
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version: 1.0.0
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spec:
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inputs:
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- name: competitors
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type: text
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required: true
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label: 竞品信息
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placeholder: |
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列出竞品品牌/产品，例如：
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1. 奥迪双钻 - 遥控车系列
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2. 星辉 - 遥控车系列
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3. ...
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- name: our_product
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type: string
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required: false
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label: 我方产品
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placeholder: 简述我方产品的定位和特点
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- name: product_category
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type: select
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required: false
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label: 产品类别
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default: 玩具
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options:
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- 益智玩具
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- 遥控玩具
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- 毛绒玩具
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- 童装
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- 内衣
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- 工艺品
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- name: analysis_depth
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type: select
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required: false
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label: 分析深度
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default: 标准
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options:
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- 快速概览
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- 标准
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- 深度分析
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steps:
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# Step 1: 竞品信息整理
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- id: organize_competitors
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description: 整理竞品基本信息
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action:
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type: llm_generate
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template: |
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整理以下竞品信息：
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产品类别: {{product_category}}
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竞品信息:
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```
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{{competitors}}
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```
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请生成 JSON 格式：
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{
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"competitors": [
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{
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"name": "品牌/产品名",
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"origin": "产地",
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"product_line": "产品线",
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"price_range": "价格区间",
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"target_market": "目标市场",
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"distribution": "渠道"
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}
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],
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"market_landscape": "市场竞争格局概述"
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}
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input:
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competitors: ${inputs.competitors}
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product_category: ${inputs.product_category}
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json_mode: true
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temperature: 0.4
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max_tokens: 2000
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# Step 2: 多维度对比
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- id: compare_dimensions
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description: 多维度竞品对比分析
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action:
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type: llm_generate
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template: |
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对以下竞品进行多维度对比分析：
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竞品信息: ${steps.organize_competitors.output}
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我方产品: {{our_product}}
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产品类别: ${inputs.product_category}
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请生成 JSON 格式：
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{
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"comparison_matrix": [
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{
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"dimension": "设计风格",
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"our": "我方评价",
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"competitors": {"竞品A": "评价", "竞品B": "评价"}
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},
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{
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"dimension": "产品功能",
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"our": "",
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"competitors": {}
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},
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{
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"dimension": "价格定位",
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"our": "",
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"competitors": {}
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},
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{
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"dimension": "渠道覆盖",
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"our": "",
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"competitors": {}
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},
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{
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"dimension": "品牌认知",
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"our": "",
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"competitors": {}
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}
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],
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"our_position": "我方市场定位评估",
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"gaps": ["我方不足1", "我方不足2"],
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"advantages": ["我方优势1", "我方优势2"]
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}
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input:
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competitors_info: ${steps.organize_competitors.output}
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our_product: ${inputs.our_product}
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product_category: ${inputs.product_category}
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json_mode: true
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temperature: 0.5
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max_tokens: 3000
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# Step 3: 差异化建议
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- id: differentiation_advice
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description: 生成差异化产品建议
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action:
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type: llm_generate
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template: |
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基于竞品对比，生成差异化产品建议：
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对比分析: ${steps.compare_dimensions.output}
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我方优势: ${steps.compare_dimensions.output.advantages}
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我方不足: ${steps.compare_dimensions.output.gaps}
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请生成 JSON 格式：
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{
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"differentiation_strategies": [
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{
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"strategy": "差异化策略",
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"description": "策略描述",
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"implementation": "实施路径",
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"investment": "投入评估(低/中/高)",
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"time_to_market": "上市周期",
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"expected_impact": "预期影响"
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}
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],
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"product_suggestions": [
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{
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"suggestion": "产品建议",
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"differentiator": "差异化点",
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"target_segment": "目标客群",
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"price_strategy": "定价策略"
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}
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],
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"quick_wins": ["快速见效1", "快速见效2"],
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"long_term_bets": ["长期布局1", "长期布局2"]
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}
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input:
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comparison: ${steps.compare_dimensions.output}
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json_mode: true
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temperature: 0.7
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max_tokens: 3000
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# Step 4: 综合报告
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- id: generate_report
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description: 生成综合竞品分析报告
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action:
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type: llm_generate
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template: |
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生成综合竞品分析报告摘要：
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请生成 JSON 格式报告：
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{
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"title": "竞品分析报告标题",
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"executive_summary": "200字摘要",
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"key_insights": ["核心洞察1", "核心洞察2", "核心洞察3"],
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"top_recommendations": ["首要建议1", "首要建议2"],
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"preview_text": "300字报告预览"
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}
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input:
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competitors: ${steps.organize_competitors.output}
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comparison: ${steps.compare_dimensions.output}
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advice: ${steps.differentiation_advice.output}
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json_mode: true
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temperature: 0.5
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max_tokens: 1500
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outputs:
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competitors: ${steps.organize_competitors.output}
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comparison: ${steps.compare_dimensions.output}
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advice: ${steps.differentiation_advice.output}
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report: ${steps.generate_report.output}
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on_error: stop
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timeout_secs: 300
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